Seed and Venture Capital When considering an investment, venture capitalists are very selective and screen the technical and business merits of the proposed company. The venture capitalist will review several hundred-investment opportunities before investing in only a few selected companies that look to have a promising investment return. They are not passive financiers, but become very involved in the management, marketing and planning of the company. Venture capitalists normally invest in companies in which they are familiar with the industry or the management and they will normally invest in companies located in close proximity to the venture capital company.
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